Privacy Policy
Last Updated: January 2026
TheSohoSquad ("we," "us," "our," or "Company") operates the website thesohosquad.co.uk. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information in connection with our website and services.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide through contact forms or newsletter subscriptions.
- Technical Data: IP address, device type, browser type, operating system, and device identifiers.
- Cookies: Information collected through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and interaction with content.
- Location Data: Approximate location based on IP address.
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve our website and services.
- To deliver affiliate tracking and commission calculations.
- To conduct analytics and understand user behaviour.
- To personalise content and recommendations.
- To send newsletters and promotional communications (with your consent).
- To comply with legal obligations and enforce our Terms of Service.
- To detect and prevent fraud or unauthorised activity.
- To respond to your inquiries and provide customer support.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Used to understand site usage and user behaviour (Google Analytics, similar services).
- Affiliate Tracking Cookies: Track referrals and commissions from casino partners.
- Marketing Cookies: Enable retargeting and promotional campaigns.
You can opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Note that disabling cookies may affect website functionality. For more information, visit allaboutcookies.org.
Third-Party Links
Our website contains links to third-party casino operators, gambling sites, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. When you click on third-party links, you leave our site and are subject to their respective privacy policies and terms. We recommend reviewing their privacy policies before engaging with their services.
Important: TheSohoSquad is an affiliate website only. We do not operate casinos, accept wagers, or hold player funds. Casinos are independent operators, and your data shared with them is governed by their privacy policies.
Your Rights
Under UK GDPR and UK Data Protection Act 2018, you have the following rights:
- Right of access to your personal data.
- Right to rectification of inaccurate data.
- Right to erasure (right to be forgotten).
- Right to restrict processing.
- Right to data portability.
- Right to object to processing.
- Rights related to automated decision-making and profiling.
To exercise any of these rights, contact us at [email protected] with your request. We will respond within 30 days.
If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain personal information for as long as necessary to provide our services and fulfil the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and legal obligations:
- Contact Information: Retained until you unsubscribe or request deletion.
- Analytics Data: Typically retained for 26 months.
- Affiliate Tracking Data: Retained for commission settlement and fraud prevention (typically 12-24 months).
- Technical/Log Data: Retained for up to 12 months.
We will delete data upon request, unless legal obligations require retention.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us:
Email: [email protected]
Website: thesohosquad.co.uk
We will respond to all privacy inquiries within 30 days of receipt.
This Privacy Policy is effective from January 2026 and may be updated periodically. We will notify you of significant changes via email or prominent notice on our website.